My Process

Strategy

My creative process begins with a sound strategy. It can't just be about great creative, the ideas that do not resonate with HCPs never see the light of day. My approach is to infuse the strategy into the creative to build award winning conceptual work that HCPs will remember when the time is right to prescribe.

High-Science

From HIV to Oncology and Rare Diseases, I am an ace at translating the most difficult science into sound bites relevant to HCPs.

Digital

Digital initiatives can help catapult a good brand into a great brand. Through a consistent communication strategy across both print and digital, my creative leadership can help clients achieve the brand recognition needed to dominate their market.

My biography

Neuroscience and Dance

I started out thinking I would work in physical therapy with my neuroscience and dance degrees.

After performing at Giant's stadium, I felt it was time to utilize the neuroscience degree to help people learn about their bodies and how it can help them better themselves and their psyche.

Along the way, I feel into Pharmaceutical advertising and have never looked back,.

What drives my passion?

Helping people. I especially love working in the categories of neuroscience and oncology.

Do I have experience in other industries or categories?

Yes, I have extensive experience in Endocrinology, Female Health, Urology, Pain Management, and Gastroenterology.